Gembly's Prize-Driven Free Games See Traffic Boom

14 October 2026

Gembly, an Amsterdam-based computer games company, offers free online games with the chance to win real prizes. The company's website highlights that players can play its games for free and enter virtual lotteries to win prizes. Gembly's traffic soared 52.6% in September, with top visitors aged 25-34.

The Gembly Games Prize Model

Gembly's business hinges on giving away real-world prizes to entice players. Players can play the company's ad-supported free games, earn virtual tickets for each game, and enter those tickets into a lottery-style prize draw to win prizes. Gembly's promotions page lists prizes like 1,000 Gems worth €0.99, but pinning down the value of each entry ticket and exact probabilities for each prize tier is more tricky.

Gembly's game collection includes standard card games like Pyramid Solitaire 2, Klondike, and Sunset, and simple titles like Bubble Up and dice game 5Dice. Gembly does not say it keeps the most players glued in, but as a free ad-supported product, it needn't pay out prizes to so many.

The Formerly Named Gembly

Gembly BV was originally founded as Keesing Games and changed its name after becoming a unit of Triodor Gaming Holding in December 2013. Triodor spun off the B2C games business to the newly named company in 2013, taking a minority stake. It was Keesing Games' free-to-play prize game site Gaily Games that formed the basis of Gembly.

Gembly says it serves eight countries, as it ships prizes to the US, two countries in Africa, and most European countries. The site's top visitors are from the USA, Canada, and the Benelux countries. The company's traffic counts 294,000 total recent visits across its three largest markets.

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Gembly's Traffic Surge

According to Website-Traffic.Com, gembly.com attracted 29,400 total visits in August, marking a 52.6% increase from the prior month. The site's 19.05% bounce rate is respectable, and users visited 8.7 pages on average with an average visit duration of 12:38. The core demographic of Gembly players appears to be 25-34 year-olds, at 32.5% of total traffic and split 57.25% male and 42.75% female. Many of these prize seekers found the site via organic search (38.46%) or direct traffic (37.46%), a large share for an ad-supported project.

SameState Analytics' Chrisie Filipiak says Gembly's bounce rate and visit duration look "great", but those two measures should be read with caution - shaping a game site to maximize prize seeker behavior will differ from traditional free game sites. The revenue potential from prize-driven ad models compares differently to paid download or subscription sites.

Gembly's Shipping Market

Gembly highlights prize availability in the 8 countries where special prize money is on offer, plus a broader general audience in all countries that will have to settle for virtual prize currency. Prize availability is notable in the Netherlands, Luxembourg, and Belgium, where the company is headquartered. But the Havana Prize site also gives a clue as to Gembly's highest-value prize footfall: US, Canada, and the UK scoop from the general prize pool, along with Germany, France and Poland.

Prizes are also promised to players from Italy, Spain, and comparable-sized countries, but as general lottery prizes. This list of physical prize countries helps scope out the legal and logistical framework Gembly must operate within, while serving its global audience that drives its ad revenue.