All three types of TAAT ™ now sell and merchandising CPG products that have successfully commercialized alternative cigarettes that have established relationships with major retailers on all channels and achieved the dominant e-cigarette market share in the United States. It is represented by the dying agency CROSS MARK. state. CROSSMARK is now working with us to ensure a wide range of over-the-counter sales of TAAT ™ products that smokers of legal age can purchase. This could include the POS of over 100,000 US convenience stores served by CROSSMARK.
Las Vegas and Vancouver, British Columbia, February 2, 2026 (GLOBE NEWSWIRE) — TAAT™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) (“Company” or “TAAT”™“) We are happy to announce that flagship product. TAAT ™ CROSSMARK, Inc. is a Texas-based distributor that currently employs more than 25,000 people. Acting on behalf of (“CROSSMARK”), serving retail channels in North America and Canada. TAAT ™ will leverage CROSSMARK’s existing relationships with over 100,000 convenience retailers to increase the availability of TAAT ™ in Ohio and, in some cases, elsewhere in the United States. In addition to food, beverages and household products in the Fast-moving Consumer Goods (“CPG”) category, CROSSMARK has also successfully commercialized tobacco category products in the United States. In addition to providing wholesale and retail headquarters listing support, CROSSMARK has in-field execution teams for both banner retailers and independent retailers to accept TAAT ™ products in-store and merchandising. , And support reordering. TAAT ™ also leverages CROSSMARK’s extensive promotional, trade marketing, and analytic support to enhance existing initiatives and drive national growth as it works towards 2026 sales and volume targets. I am aiming to do it. Our involvement in CROSSMARK has successfully completed the process initiated in October 2020 when a US distributor issued a request for proposal (“RFP”) for a national representative of TAAT ™. The result. After reviewing the three proposals and completing due diligence, we signed a contract with CROSSMARK on January 20, 2026. Under this agreement, TAAT will work with CROSSMARK over the next few weeks to prepare employees to onboard TAAT ™ as part of their CPG product. Start quickly deploying product lines to retail accounts that sell cigarettes. To view Photo 1 that accompanies this release, please visit:
https://www.globenewswire.com/NewsRoom/AttachmentNg/e08433f1-c52e-47f4-91f9-a83bdd3d1fd4
We have entered into an agency agreement with CROSSMARK to commercialize TAAT ™ to retail customers who sell tobacco products.Readers using the News Aggregation Service may not be able to view the above media. Visit SEDAR or Investor information For a version of this press release, including all published media, see the section on our website.Founded in 1905, CROSSMARK embarked on a Cadbury inventory management project in 1977, which first gained attention by mitigating the problem of outdated products in stores. By 2000, CROSSMARK had completed more than 50 mergers and acquisitions, forming a nationwide full-service sales, brand management and merchandising company. We also acquired CROSS MARK in 2013 Marketing Works And PromoWorksIs a Chicago-based agency specializing in end-to-end marketing and consumer engagement through in-store and out-of-store channels. We are confident that CROSSMARK’s comprehensive service suite, which covers the entire process of CPG products, can play an important role in further establishing TAAT ™’s presence in retail stores.To view Photo 2 that accompanies this release, please visit:
https://www.globenewswire.com/NewsRoom/AttachmentNg/6f7852c5-dbad-438e-9be0-2962ed9fad4c
Collectively, CROSSMARK’s comprehensive service offering diagram of “promoting collaboration, opportunity, and ultimately sales growth”Readers using the News Aggregation Service may not be able to view the above media. Visit SEDAR or Investor information For a version of this press release, including all published media, see the section on our website.Setti Coscarella, Chief Executive Officer of TAAT ™, commented: It’s common knowledge in the business world that this is just the first step towards a successful product launch. Choosing CROSSMARK to represent TAAT ™ has been refined over the decades, with formulas for creating, implementing, and implementing CPG merchandising strategies bringing new consumer products to mainstream retail channels. This is because of the fact. In addition to leveraging relationships with leading retailers and wholesalers across TAAT ™ target channels, CROSSMARK also offers an impressive set of “back office” features such as marketing, data analysis and order processing support. To do. Overall, these services allow TAAT ™ to penetrate the tobacco market much faster and more efficiently than building a domestic sales and merchandising team from scratch. Just by looking at the results CROSSMARK has achieved by commercializing another tobacco brand across the United States, we can see that it has both the experience and know-how to launch the product to an audience of smokers of legal age. .. Achieve the purpose of launching TAAT ™ products. We are excited to have CROSSMARK on our side as we aim to make TAAT ™ products available to smokers of legal age throughout the United States. “Jeff Neihart, Vice President and General Manager of Customer Service at CROSSMARK, commented: “At CROSSMARK, we pride ourselves on being familiar with what appeals to today’s consumers and what always provides value to them. We only offer a limited number of new brands each year. I’ve found a match in TAAT ™ as a novel and relevant “sticky” product that is very selective for onboarding and can continue to resonate well with the legitimate ones. Gives great satisfaction to-elderly smokers. In addition, we are confident that TAAT ™ can expand the value proposition it offers to statutory-age smokers by combining its presence in the retail channel that sells tobacco products with the experience of implementing strategies within the tobacco alternatives category. doing. Help companies reach or exceed their goals in the United States. CROSSMARK has been in the business of connecting retailers with carefully selected CPG products for over 100 years. We are pleased to introduce TAAT ™ to tobacco retailers who are attracted to this product and expect to carry it with each product. shop. “On behalf of our board of directorsTAAT™ LIFESTYLE & WELLNESS LTD.“Setticos Carrera”Setti Coscarella, CEO and DirectorFor more information, please contact:TAAT ™ Investor Public Relations
1-833-TAAT-USA (1-833-822-8872)
Investor @ taatusa.com The Canadian Stock Exchange (“CSE”) has not considered the accuracy or suitability of this release and is not responsible for it. Also, there are no CSE regulatory service providers.About TAAT™ Lifestyle & Wellness Co., Ltd.We have developed a tobacco- and nicotine-free TAAT ™ to replace the traditional cigarettes offered in the “original,” “smooth,” and “menthol” varieties. The base material for TAAT ™ is Beyond Tobacco ™. This is a unique blend that uses patent-pending refining technology to resemble tobacco in its aroma and taste. TAAT ™ was first launched in the United States in the fourth quarter of 2020 under the leadership of management with a “Big Tobacco” lineage. This is because the company is trying to establish its position at $ 814 billion.1 The world tobacco industry.For more information, please visit: http://taatglobal.com..References1 – British American Tobacco – Global MarktDescription of future prospectsThis news release contains “forward-looking information” in the sense of applicable Canadian securities law. Often, but not always, information or information about the future outlook is “planning,” “expecting,” “not expecting,” “expected,” “estimating,” “intended,” or “intention.” It can be identified using words such as “do”. “Expect”, “Unexpected”, “Believe”, or variations of such words or phrases, or specific actions, events, or outcomes are “possible”, “possible”, “possible” Taken, occurred, or achieved stating “is”, “possible”, “possible”. Information about the future outlook for this news release includes a statement about the potential launch of Beyond Tobacco ™, in addition to: Potential actions and corresponding outcomes related to our involvement with CROSSMARK. The forward-looking information reflects management’s current expectations based on the currently available information and is associated with many risks that may result in significantly different results than those described in the forward-looking information. Affected by uncertainty. We believe that the assumptions and factors used to create forward-looking information are reasonable, but we should not place undue reliance on such information and such events have been disclosed. There is no guarantee that it will occur within the time frame or at all. Factors that may cause actual results or events to differ materially from current expectations include: (I) Unfavorable market conditions. (Ii) Growth and size changes in the tobacco market. (Iii) Other factors beyond our control. We operate in a rapidly evolving environment. New risk factors occur from time to time, making it impossible for our management to predict all risk factors, and we have the impact of all factors on our business or a combination of any or any of these factors. It is also not possible to assess how much it affects. Actual results may differ from those contained in the forward-looking information. The forward-looking information contained in this news release was produced as of the date of this news release, and we may update or update the forward-looking information as a result of new information, future events, etc. Explicitly deny any intention or obligation to revise. , Except as required by applicable law.The statements in this news release have not been evaluated by Health Canada or the US Food and Drug Administration. Due to individual differences, the benefits of taking our products vary from person to person. We cannot make any claims or warranties about the impact of our products on personal health and well-being. Our products are not intended to diagnose, treat, cure or prevent any disease.This news release typically includes the trademark name (or trademark name) of the third party entity with reference to (i) the company’s relationship with the third party entity mentioned in this release and / or (ii). Each product) may be included. ) Client / vendor / service provider parties whose relationship with us is mentioned in this release. All rights to such trademarks are reserved by their respective owners or licensees.Statement on third-party investor public relations firmsDisclosures regarding investor public relations firms owned by TAAT ™ Lifestyle & Wellness Ltd. are under our profile. http://sedar.com..
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TAAT ™ has completed a contract with omni-channel CPG distributor CROSSMARK and has access to over 100,000 US convenience stores, Canadian Business Journal